Online Vs. Offline Marketing: The Best Method For Your Business

Wondering which marketing method is best for your business? There are two ways you can go: the traditional way or the contemporary way. The traditional way is offline marketing, the use of methods and tools like print, television, radio, seminar, and others. Meanwhile, the contemporary way is online marketing, the use of the internet and cyber technology. Online vs. offline marketing: which is better and which provides the best result? Let's take a look at the following:


Both types of marketing involve cheap and expensive methods alike.

a. Online marketing

Cheap: Putting up a blog, joining forums, and commenting in others' blogs to spread the word about your site or business.

Expensive: Paying for a domain, plus engaging in search engine optimization programs like Pay-Per-Click, link building, and others.

b. Offline marketing

Cheap: The use and distribution of flyers and leaflets.

Expensive: Paying ad space for newspapers and magazines, as well as air time for television and radio networks.


There is much argument between the offline marketing and the online marketing side when it comes to audience or customer coverage. But, offline vs. online marketingwhich marketing type really provides a business or site more exposure? Well, take a look at the advantages of both:

a. Online marketing

There's a lot of free space in the cyber world for business exposure, and millions of people browse the internet everyday. By advertising online through banners and other marketing means, as well as by putting up an online site, you reach people on a global level.

b. Offline marketing

Marketing offline may not reach a global level as much as online marketing, but it is advantageous in such a way that it covers more number of people in a particular targeted area. Why? Well, the biggest reason is that it is accessed by a wider group of people compared to the internet, which is usually accessed more only by the younger generations.

Customer Relationship

When it comes to dealing with customers, there is a great mark of difference between online and offline marketing, as follows:

a. Online marketing

Everything about the company or the product is presented in a website and online catalog. However, many customers are doubly cautious when it comes to doing transactions and shopping in online sites because of the many cases of fraud and identity theft that are happening in the internet. This causes people to doubt the authenticity of online businesses, even those that are legal in reality.

b. Offline marketing

This type of marketing provides a great advantage when it comes to establishing a good relationship with customers. More people trust advertisements found in newspapers or television stations that they rely on. And when you market your site or business through such offline marketing methods as seminars and workshops, you'll be able to show your expertise in your field among the participants. And, the word of mouth that results can be a very good asset to boost your business.

So, online vs. offline marketingwhich is better? The best way is to actually combine both, picking the most effective methods from the two to get the most benefits.

Other Offline Marketing and Your Life Articles

Offline Marketing Resources: Key To A Successful Offline Business Promotion
Online Vs. Offline Marketing: The Best Method For Your Business
Online and Offline Marketing Hand In Hand
Offline Marketing Still Works
5 Easy Tips On Incorporating Offline Marketing In Your Local Business
Common Mistakes In Offline Marketing
Offline Advertising Through Pdf Documents
Going Back To The Basics: Offline Marketing
The Different Offline Marketing Disadvantages And Ways To Counter Them
The Offline Marketing Advantage
Offline Marketing Basics: Overview And Techniques
The Creative Evolution Of Offline Marketing
Integrating Offline And Online Marketing For Success
Employing Offline Marketing For A Small Business
How To Use Display Ads For Effective Offline Advertising
Using Offline Marketing For The Real Estate Business
How To Make Your Offline Strategies Work
The Different Offline Marketing Methods
Offline Marketing Through Newspaper Ads
Businesses Opting For Offline Marketing
Using Posters For Offline Marketing
5 Ways To Improve Your Offline Marketing Ideas
Unique Marketing Offline Ideas

Offline Marketing and Your Emotions Videos

Site Index Page * Home Page * Privacy Policy * Conditions * Disclaimer * Contact

Disclosure: Advertisements are placed on this website to offset the cost of maintenance and to keep this site free for everyone to use. Owners of this website will receive compensation for products and services purchased through featured advertisements.
All claims of actual user results should be considered as a-typical.

© 2011 Copyrighted by OkiDoki - All Rights Worldwide Reserved!
Site and articles redirected and transformed by Hans Peter M. Mul