Innovative Offline Marketing Tips
To edge out competitors is always a great challenge among businessmen. The following offline marketing tips are appropriate to the changing preferences and lifestyles of customers:
Update Your Catalog
Publish a product catalog regularly. Although majority of the products may still be the same, it pays to add a few new products or product variations to arouse the interest of customers. Also, offer new promos in each new issue such as discounts, free samples, or buy one take one. This will sustain the interest of buyers so that they will always look forward to the coming new issues.
Print Ads in Public Utility Vehicles
Among the other innovative offline marketing tips is to print your ads in public utility vehicles or mass transit such as buses and metro rail transits. The ads should be interesting and eye catching. The target audience for these is the group of commuters who are usually bored during long trips or during traffic hours, and they usually pass their time staring at their surrounding environment. If the ads will feature popular personalities and convey catching or even controversial messages, product recall will be strong and the probability of the customers buying the product will be greater.
Ads in Queuing Areas
Frame interesting ads and hang them conspicuously in areas where there are usually queues such as ticket booths in cinemas, automatic teller machines, payment counters, and even in comfort rooms. People in queues are also usually bored and pass their time reading or staring at any printed material that their eyes can lay on. If the ads are creatively made and interesting, people might enjoy reading them or may even be entertained even for just a short while. This may result in a product trial or even patronage. Just see to it that the area where you're going to display your ads is appropriate to your product. If the product is sanitary napkin, for instance, then it's best to place the ad in female comfort rooms.
Indirect Ads Imbedded In An Article
Commission a columnist writing in a widely read publication such as a magazine or newspaper to casually or subtly mention your product and its brand in an article that should be related to your business. If the product is sun block, for example, then the article's topic can be about a tourist destination like a beach. Just be sure that the writer is a credible one and that your product is related to the theme of his column.
These events could be charitable programs, sports, beauty pageants, school and government programs, etc. Just see to it that your product is related to the nature of the event. If your product is energy drink, for instance, you can sponsor a sports event. This will not only expose your product to your target market segment but will also earn your company good will from the community benefited by the event.
Indirect Endorsement by Popular Personalities
Make an arrangement with popular personalities to wear your product conspicuously in public functions and also to wear it casually in public such as during jogging, shopping, or shows. This is effective because people will think that it is really a good product for it to be worn by a respected, popular, or credible personality.
Marketing is a dynamic process because customers' behavior and preferences keep on changing. Therefore, innovative offline marketing tips should be employed so that the business will thrive in the midst of recent developments and changes in the market.
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